Conversations on topics facing brands and agencies today.

Did you miss it?

Whether you sell DTC products as a side-hustle, or you’re looking for new channel ideas for your B2C brand, you need to know what makes DTC advertising so effective.

DTC brands have experienced incredible success on Facebook & Instagram. But where do DTC brands go beyond those channels? Where are the untapped growth opportunities for DTC advertising?

In this webinar, our panel of the industry’s leading DTC experts will discuss:

  • Why Facebook & Instagram have been so successful for DTC advertising
  • How they evaluate the effectiveness of these channels.
  • How DTC brands can grow beyond the walls of Facebook.

Watch webinar on-demand!

Previous WorkReduce Live Webinars

Mindful Leadership During Highly Charged Times

The massive disruptions and dissensions in our country are causing an unprecedented number of problems plaguing our workforce: impaired focus and creativity, impersonal communication, workplace loneliness, burnout, stress, and anxiety. Many organizations are using workplace mindfulness to address these critical organizational pain points. This session explored the merits of mindfulness and micro-practices you can adopt today.

A Fireside Chat with Shelly Tygielski, Founder of Pandemic of LoveModerated by Jim Conley Managing Partner at YPartners | Yellion Global Advisors, LLC.

 

Brands vs Disinformation – Social Media in an Age of Discord

The group discusses how companies can have a brand voice on the issues that matter in the midst of election toxicity, fraud, and fake news.

ModeratedJohn Durham, CEO and Managing General Partner of San Francisco-based marketing consulting firm Catalyst S+F.

PanelistsBrian AtwoodNOM CEO; Michelle Manafy, Editorial Director Digital Content Next (DCN)Catherine Blades, Senior Vice President, Chief ESG and Communications Officer Aflac

Agency Transformation -Are we at the tipping point?

The call for automation and agility has never been more intense but with legacy systems and processes still in place, agencies are struggling to bankroll change that needs to happen now. Our panelists discuss the demands and pressures facing agencies and what the change in spending is doing to the agency relationship

PanelistsHelen McRae, CEO of Mindshare Europe & WW clients; Michael Epstein, CEO of Carat & Dentsu Aegis

What Back To School Means for Working Parents

Recorded during Covid-19 lockdown. With uncertainty on all fronts, how can parents evaluate their options in what’s likely to be a fluid situation?

Moderator Rachel Barek, WorkReduce Advisor, as she discussed this and more with our expert panel.

PanelistsZack Bernstein, Principal Deputy National Intelligence Officer; Courtney Lagace, Manager, Global Employee Wellness at Colgate-Palmolive; Benjamin D. Sommers, MD, PhD Professor of Health Policy & Economics / Professor of Medicine Harvard T. H. Chan School of Public Health / Brigham & Women’s Hospital

Turning the tables on the advertising press

Sarah Fay, Managing Director, Glasswing Ventures, joined Brian Dolan, WorkReduce CEO, to grill leading advertising journalists on covering the industry, cutting through the noise, and emerging trends in the market. Stay for the audience Q&A to ask about scoops, gossip, and grudges.

PanelistsPatrick Coffee, Correspondent at Business Insider; Lara O’Reilly, Senior Correspondent at Digiday; Alison S. Weissbrot, Senior Editor at AdExchanger

WorkReduce Live: A Fireside Chat

In 2020, brands and agencies are navigating more challenging conversations than ever. Beneath them all is one key question: can business be a force for good?

Join our fireside chat about whether business — and advertising — can do good.

PanelistsJohn Durham, CEO/General Partner, CATALYST S+FRishad Tabaccowala, Author and Senior Advisor to Publicis GroupeBrian Dolan, CEO, WorkReduce

Ad Fraud: What’s hype? What’s reality?

Who do you believe about ad fraud? Has fraud decimated the value of digital advertising, or do industry bodies and commercial tools have it under control? You’ll hear all sides of the story in this panel bringing together industry efforts. Find out if there’s a balance to be struck between reach, scale and quality.

PanelistsClaire Atkin, BRANDED; Dr. Augustine Fou; Joshua Lowcock, EVP, Chief Digital & Innovation officer at UM; Louis-David Mangin, Cofounder & CEO at Confiant; Roy Rosenfeld, SVP Product, GM Israel, at DoubleVerify

 

Post-COVID: The Future of Learning, Training and Team Development Training in the new world

How will we come out on the other end of COVID-19?

The future of training; Best practices for remote; Successful, asynchronous training now; And what all of this means for winning new business and career pathing.

Panel: Maja Milicevic (Sparrow Advisers), Shiv Gupta (U of Digital), Rob Griffin (5GFutures) and Chris Kane (Jounce Media).

Moderator: Ana Milicevic, Sparrow Advisers.

Contact Us

Let us know if you have a question, have a great panel idea, or would like to hear more about our team and what we do.

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