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As the digital ad industry grows, and employees quit, companies are desperate to hire

Published 12/22/2021, MorningBrew.com

There were two truths in 2021: You gave up baking, and you (or your best friend) left their job. In fact, maybe both of you did. Neither of you would be alone—a record 4.4 million people quit their jobs in September, according to the US Labor Department.

The advertising, marketing, and media industries, no stranger to churn, have not been spared. And yet, the industry is growing faster than ever—per GroupM, global advertising revenue is expected to rise 22.5% in 2021 to $763 billion, not counting US political ads. It’s considered to be the “fastest growth in the history of advertising,” according to Brian Wieser, GroupM’s global president of business intelligence 👀.

Right now, there are a lot of jobs in the sector. Like…a lot.

  • As of December 17, Roku had 750 openings, The Trade Desk had 572 openings, Criteo had 319 openings, and Google had 10,224 (!) openings on LinkedIn.
  • The hiring frenzy comes as digital advertising, specifically ad tech, is especially on 🔥, thanks to interest from investors

According to Brian Dolan (WorkReduce), companies are grappling with a “missing middle right now.” Like Milicevic, he said they’re looking for candidates that bring both knowledge and a few years of work under their belt to the table, folks with “two to 10 years of experience…the infantry troops.”

WorkReduce staff are remote, a feature Dolan said has been critical to the company’s success since it broadens the pool of available workers beyond advertising hubs—historically major cities.

Advertising is not rocket science, you do not need an advanced degree” to buy ads on Facebook, he said. “It requires a lot of attention to detail, right? And it requires the ability to adapt to a very dynamic environment in an ad agency. But those people exist in a lot of places, not just in New York. “…(read on)

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