Keep up with the latest industry trends, ideas and thinking.
Press Release: WorkReduce Expands Media Staffing and Services Footprint to Support Global Demand
WorkReduce triples business as brands and agencies worldwide seek new ways to bridge digital media talent gap. WorkReduce Inc, a data-driven platform for marketing staff augmentation and services, today announced the expansion of its global operations to APAC and EMEA. Driven by increased client demand, WorkReduce is opening subsidiaries in Singapore and Switzerland to support global operations.
Growing Collaboration & Efficiency Within a Remote Marketing Team
…As the market slowly recovers, more businesses are looking to adopt a remote mode of working as a long-term solution. Having personally worked in remote teams successfully and unsuccessfully, my intention for this post is to share how to work to your strengths within a remote environment and to help your remote marketing team to stay connected, thrive and grow. From my experience in remote teams and fully remote companies, the success and team motivation always came down to having high levels of transparency, trust and communication. And without fail, this must start with those at the top.
From Pollution to Pollen: We’re Proud to Be Part of The Greenway Legacy
COVID and its aftermath have been full of surprises. One of the more unexpected twists for me has been when WorkReduce, the advertising talent company I founded, won a landscape architecture award this month. How does an advertising company win an award in such a seemingly unrelated category? Read on to learn about how we bridged data, talent, and advertising with the study of plant blooming to give something back at a time when people have turned to the outdoors for relief in huge numbers.
Employee Spotlight – Alicia Amador
Get to know our Associate Director of Ad Operations, Alicia Amador! Where ad operations is the unsung hero of successful digital advertising, Alicia is the unsung hero of our WorkReduce team. Outside of keeping our client ad operations running smoothly, Alicia is a community volunteer and runs a lifestyle blog and doggy daycare. Read on!
Employee Spotlight – Chris Roose
Get to know WorkReduce Senior Manager, Chris Roose! Having shifted his career experience from accounting, finance, and information systems Chris applies the same detail-oriented approach to his campaign reporting automation and ad trafficking processes. Read on!
Getting Started with WorkReduce Staff Augmentation
WorkReduce staff augmentation is trusted by the world’s biggest brands and agencies to supplement their teams, but how does it actually happen? Our objective is always to match the right pre-screened talent to the specific needs of your team, so the most detail we can collect from you will ensure the best match. We have a roster of exceptional media talent available for immediate placement or we can source and screen additional specialist talent quickly where needed. We’ve refined a rigorous talent screening process (Talent ID), a Talent Match system and a client activation process to help you make quick, confident staffing decisions. Here’s what to expect:
Employee Spotlight – Taylon Childers
Get to know our leading Paid Search specialist, Associate Director – Taylon Childers! Heralding from a journalism and copywriting background, find out why Taylon switched gears towards conversion-focused writing and how she uses this to maximize her paid search campaigns. Read on!
How to Ace A Video Interview
At WorkReduce, we’ve been 100% remote since we launched 6 years ago. So, we asked our talent acquisition team for five pieces of advice that they wish they could give candidates who are being interviewed remotely. In addition to the basics – where good lighting goes a long way, a decent camera always helps, and a stable internet keeps everyone focused- these are the tips our team recommend to be able to stand out (for all the right reasons) on a video interview. Read on!
WorkReduce Gives Back: Our Community Impact
At WorkReduce, we’re trying to make the world a better place while we improve the ad industry. That’s why I’m really happy to share the feedback that we’re getting as we continue to support educational initiatives around the country. This quarter, our talent team stepped in as our Give Back Squad to choose the projects we donated to through our WorkReduce Gives Back program. The feedback we received from funding these seven projects really speaks for itself. Read on for feedback!
Why You Should Outsource Your Ad Operations
Whether your existing ad operations team has hit capacity or you’re just looking to increase campaign performance or cost efficiencies – outsourcing your ad operations is a proven way to achieve them all. As brands continue the shift towards a digital-first approach to marketing, the importance of the Ad Operations team has continued to grow, and their technical skillset has continued to expand. In the fast-paced, critical role tasked with accurate and on-time delivery, a real AdOps unicorn requires a strong technical, analytical and operational skillset alongside excellent communication skills for interfacing across multiple teams and partners. Read on!
