Keep up with the latest industry trends, ideas and thinking.

Press Release: WorkReduce Achieves H2 Revenue Growth By Offering Brands and Agencies Flexible Staffing Models to Stabilize and Prosper During Times of Intense Volatility
WorkReduce Achieves H2 Revenue Growth By Offering Brands and Agencies Flexible Staffing Models to Stabilize and Prosper During Times of Intense Volatility. Strong Brand-Direct Demand for Locally Outsourced Media Buying, Data and Analytics Talent Accelerates for H2 2020 and Beyond.
2021: The Year of Multi-Sourced Teams
As we look ahead to this year, not only is remote work with us for good, there’s a new openness to different ways of working in media. We call it multi-sourcing: it’s the blending of owned, leased and freelance resources to achieve greater efficiency.
Employee Spotlight – Erik Meath
Tell us a little about yourself! I live in Austin, TX now - but previously lived in Chicago for nine years. I have a six-year-old dog named Finn who lays in his bed all day next to my desk. I love going to see live music, exploring nature, and traveling. What’s your...
3 Things You Can Do Now If You’re Recently Laid Off
It’s never an easy pill to swallow when your role is laid off, it's usually due to economic circumstances outside of your personal performance. The majority of us have all been there at one time in our advertising careers. In fact, it happened to me this time last...
Handling ‘Pink Slip’ Season Like A Champ
December is traditionally the dreaded peak of ‘Pink Slip’ season where there’s an increase of lay-offs prior to the end of the financial year. It’s never an easy decision for a business, or a position that HR wants to manage, but it’s undoubtedly worse for the...
2021 Ad Industry Predictions: A New Epic Saga
As we move into December, the series finale and final season of 2020, it’s looking like 2021 will unfortunately feature a few reruns and highlights from a year which was far from a fan favorite. However, I’m relieved to see that we’ve emerged from a messy 2020...
Finishing Off 2020 with a Bang: How Agencies Can Prepare Amongst More Volatility
In a year of COVID, nationwide protests, and a contentious election, we’ve come to expect the unexpected. And as much as we’re all ready for things to settle down, it’s not crazy to think that 2020 has more in store. So what does that mean for agencies? If we’re...
Employee Spotlight: John Quintas
This month’s WorkReduce Employee Spotlight is John Quintas! Read on to see what John and Pizza have in common! Role at WorkReduce? I'm a Project Manager focusing on our team’s reporting operations and client deliverables. 2020 Successes? Successfully pivoting...
What Back to School Means for Working Parents In Covid Times
In the ever-changing new norm of the Covid-19 pandemic, parents are making up the playbook as they go. It’s an ongoing struggle to keep up with work while not only supporting but also educating children without the vital support network that kept things on track...
Hire People, Not Checklists
There’s something fundamentally wrong with the way we hire today. The result is that we’re searching for a checklist or unicorn candidate within strict parameters of what we think a role needs, and not considering the full potential that a candidate can bring to the...