Keep up with the latest industry trends, ideas and thinking.

How to Plan A Paid Social Media Campaign
It’s no secret that social media is an effective and engaging marketing channel for brands to reach and influence consumers. Whether you’re planning on adding social media advertising to build awareness, piggy-backing on social Influencers to build brand trust, or promoting a post to build loyalty, consider these basics before committing budgets.
Benefits of WorkReduce Talent vs. Independent Freelancers
What are the differences between hiring WorkReduce talent versus an independent freelancer? -there are a lot. Although we’re huge supporters of all independent freelancers and contractors we bring more to the table for both the talent and the client. We’ve summarized the differences between working with WorkReduce vs. Independent Freelancer, and have included the benefits of working with us.
Announcing: WorkReduce Gives Back
At WorkReduce, we hire exceptional talent. And we believe that exceptional talent is found in people who have a strong educational foundation, a passion for continued learning, and the discipline to bring their best to work each day. That’s why I’m pleased to announce a new program, WorkReduce Gives Back, where we donate a portion of our customer billings to support education through DonorsChoose.org.
Press Release: WorkReduce Partners with Donors Choose to Launch WorkReduce Gives Back
WorkReduce announce an employee-centric program funding educational projects in local community classrooms. We’ve partnered with Donors Choose to donate a portion of our client billings each quarter to fund special projects and supplies for classrooms in our communities.
Employee Spotlight – Melissa Marino
Get to know our Director, Talent Acquisition -Melissa Marino! We asked Melissa to define WorkReduce’s secret sauce to recruiting the market’s most exceptional talent, what she loves about recruitment, and to share 5 remote interview tips that she wishes every candidate would know.
5 Benefits of WorkReduce Multi-Sourcing
You can access the market’s most proficient talent without the time and expense of weeding through resumes, conducting lengthy interviews, or testing and vetting their skill levels. We’ve already done that for you. We have teams with specialized skills ready to take on your projects today.
3 Paid Search Media ABCs
Despite the availability of some great digital campaign tools to help manage and optimize paid search results, we’ve found that search is a channel where specialist human input will go a long way. We asked one of our leading Paid Search specialists, Taylon Childers, to share three ways your search team can get the most of your search campaign strategy.
Definitive Guide to Valentine’s Day Marketing
These days, it seems like every brand is trying to contextually insert themselves in Valentine messaging and include their products as romantic gift-giving ideas. But brand owners need to pose the question: is it appropriate for my brand to get involved on Valentine’s Day? By way of example, each year on my birthday I receive a card from my bank, which is sweet. Yet I feel like it’s making some big assumptions of my love of banking when it messages on Valentine’s Day.
Press Release: WorkReduce Achieves H2 Revenue Growth By Offering Brands and Agencies Flexible Staffing Models to Stabilize and Prosper During Times of Intense Volatility
WorkReduce Achieves H2 Revenue Growth By Offering Brands and Agencies Flexible Staffing Models to Stabilize and Prosper During Times of Intense Volatility. Strong Brand-Direct Demand for Locally Outsourced Media Buying, Data and Analytics Talent Accelerates for H2 2020 and Beyond.
2021: The Year of Multi-Sourced Teams
As we look ahead to this year, not only is remote work with us for good, there’s a new openness to different ways of working in media. We call it multi-sourcing: it’s the blending of owned, leased and freelance resources to achieve greater efficiency.