Keep up with the latest industry trends, ideas and thinking.

WorkReduce Adds Heidi Browning and Rishad Tobaccowala to Board of Directors and Appoints Senior Leaders From Google and Accenture to Executive Team

BOSTON (PRWEB) September 22, 2021 — WorkReduce Inc, a data-driven platform for marketing staff augmentation and services, today announced several key appointments to its board and executive team. Heidi Browning, senior executive vice president and chief marketing officer at the National Hockey League (NHL) and Rishad Tobacccowala, author and senior advisor to the Publicis Groupe, and John Durham, CEO of Catalyst SF, have joined the board of directors. Michael Haight and Adam Warburton have joined the executive team in the roles of Senior Vice President of Client Success and Vice President of Talent Acquisition, respectively. Read on for full press release details.

Employee Spotlight – Neil Keefe

Get to know our Paid Social Strategist – Neil Keefe! As a paid social platform specialist at WorkReduce for the past 2 1/2 years, he brings a career of previous agency experience to his client work. Read on to learn about his thoughts on the rise of ‘newer’ social media platforms and why human input will always bring out the most on your paid social campaigns.

How to Maximize a Multi-Sourced Team: Integrating External Talent

Over the past 7 years, we’ve had the privilege of onboarding and integrating hundreds of elite WorkReduce team members onto brand and agency media teams as external talent. In this article, we outline the best practices to integrate external talent within your team. The summary is simple, but the devil is in the details: treat external team members just like internal. Read on for the pitfalls and traps to avoid.

Getting Hired At WorkReduce: What to Expect

Thank you for considering a career with WorkReduce! Our Talent Team want to make sure you ace your interview with us, and that you have the tools to feel confident and comfortable through the whole process. To assess each candidate fairly, we have an in-house process that our interviewers follow, so this article is to provide you with as much detail into that process so you understand what is being evaluated at each step so you can prepare accordingly.

Employee Spotlight – Kelly White

Get to know our Associate Director of Client Success, Kelly White! After 10 years in digital advertising and developing the patience of a saint by coaching kids, her talents are put to great use as one of our Client Success superstars. Hailing from Chicago, moonlighting in Cali and now residing in NYC she offsets her workload with yoga, meditation, and British crime dramas. Read on!

Hacking In-house Marketing Efficiencies Through Effective Division of Labor

Marketing has increasingly become a technical specialty. Beyond our traditional digital channels, TV is now connected and Outdoor is also digital. And thanks to the Covid era more consumers are online than ever before. Marketing has evolved from suiting a predominantly qualitative skillset (social and behavioral understanding, creative and strategic mindset) to include functions requiring greater quantitative abilities than ever before (the use of technology, analytics, automation, and integration). Which means, if marketing teams want to remain innovative and function optimally, they need to divide their tasks purposefully to qualitative and quantitative team members. Read on!

The Disruptor Series Podcast: Brian Dolan is Disrupting the Workforce -Ep85

In early July 2021, Brian Dolan joined The Disruptor Series podcast hosts Rob Schwartz (CEO, TBWAChiatDay, NY) and Strategy Director, Asha Davis to discuss how the pandemic has changed the way we work forever and why that’s a good thing for the advertising industry. “At a senior executive level, the [advertising] talent pipeline has been starved for decades of diverse talent. And probably a lot of diverse talent has been squeezed out of it so there’s a whole opportunity for the industry to get better on that front.” –Brian Dolan, WorkReduce. Read on:

Employee Spotlight – Alice Garrison

Get to know our brand Sales Director, Alice Garrison! This Georgia native is a lover of travel, adventure, cheese and mimosas. This makes her the ultimate consumer so it comes as no surprise that Alice has helped big brands cover their programmatic needs for most of her career. The best advice she was ever given was: Find a career that you love so work never feels like “work”. And that’s how we all roll at WorkReduce! Read on!

Press Release: WorkReduce Expands Media Staffing and Services Footprint to Support Global Demand

WorkReduce triples business as brands and agencies worldwide seek new ways to bridge digital media talent gap. WorkReduce Inc, a data-driven platform for marketing staff augmentation and services, today announced the expansion of its global operations to APAC and EMEA. Driven by increased client demand, WorkReduce is opening subsidiaries in Singapore and Switzerland to support global operations.

Growing Collaboration & Efficiency Within a Remote Marketing Team

…As the market slowly recovers, more businesses are looking to adopt a remote mode of working as a long-term solution. Having personally worked in remote teams successfully and unsuccessfully, my intention for this post is to share how to work to your strengths within a remote environment and to help your remote marketing team to stay connected, thrive and grow. From my experience in remote teams and fully remote companies, the success and team motivation always came down to having high levels of transparency, trust and communication. And without fail, this must start with those at the top.

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