Our Blog
Improve your workforce planning with the latest media industry trends, ideas, and thinking.
Our Community Impact: Spreading Cheer to Classrooms
By Brian Dolan, Founder & CEO, WorkReduce In keeping with the spirit of the season, WorkReduce is spreading cheer to classrooms throughout the country on behalf of our clients. As part of our ongoing commitment to support educational...
Financial Times: Advertising agencies ask ‘where are all the people?’ in battle for talent
Excerpts from the Financial Times on September 9, 2022 by: Alistair Gray In an industry disrupted by tech, employees have options to seek higher salaries and fulfillment elsewhere Recent results from several large ad groups show how competition for...
Overthinking your way to inefficient managed service
The pandemic and great resignation have increased pressure on every people-based industry, and managed service offerings for advertising platforms are no exception. But anyone with industry experience knows that managed service providers have...
Employee Spotlight – ZaToria (Tori) Jones
Get to know our Manager of Talent Acquisition, ZaToria (Tori) Jones! She was born in raised in Razorback country (Arkansas), but currently resides in Dallas, TX with her two (handsome) sons. She’s a life-long educator and community volunteer. And is all about family, food and college football (Roll Tide) in her spare time! Read on:
Is Your Marketing Team Built to Handle the Exploding Digital Future?
Pop quiz: if you received a freeze on headcount today could your current team cope with your 2022 digital marketing needs? Most brand owners we speak with say no. If you did too, we can help. It’s no surprise to anyone that marketing is continuing to evolve at an exciting -but alarming- rate. As such, brand owners like myself are managing teams with far more diverse skillsets than when we first started. Everything has increased in complexity. Read on:
Employee Spotlight – Samantha Gray
Get to know our Associate Director, Samantha Gray! Having initially worked WorkReduce as a side-hustle to her day-time digital marketing role, we’re very excited that Samantha quickly made the switch to joining us full-time! A born and raised Hoosier living on the west side of Indianapolis with her husband, two daughters, two dogs, their feisty cat, and, of course, their fish, Benny. Samantha shares how her previous agency and brand-side experience shapes how she approaches her WorkReduce account work. How she keeps her knowledge base current. And why her proudest career achievement was the 100th running of the Indianapolis 500. Read on:
WorkReduce Adds Heidi Browning and Rishad Tobaccowala to Board of Directors and Appoints Senior Leaders From Google and Accenture to Executive Team
BOSTON (PRWEB) September 22, 2021 — WorkReduce Inc, a data-driven platform for marketing staff augmentation and services, today announced several key appointments to its board and executive team. Heidi Browning, senior executive vice president and chief marketing officer at the National Hockey League (NHL) and Rishad Tobacccowala, author and senior advisor to the Publicis Groupe, and John Durham, CEO of Catalyst SF, have joined the board of directors. Michael Haight and Adam Warburton have joined the executive team in the roles of Senior Vice President of Client Success and Vice President of Talent Acquisition, respectively. Read on for full press release details.
Employee Spotlight – Neil Keefe
Get to know our Paid Social Strategist – Neil Keefe! As a paid social platform specialist at WorkReduce for the past 2 1/2 years, he brings a career of previous agency experience to his client work. Read on to learn about his thoughts on the rise of ‘newer’ social media platforms and why human input will always bring out the most on your paid social campaigns.
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