Keep up with the latest industry trends, ideas and thinking.
Is Your Marketing Team Built to Handle the Exploding Digital Future?
Pop quiz: if you received a freeze on headcount today could your current team cope with your 2022 digital marketing needs? Most brand owners we speak with say no. If you did too, we can help. It’s no surprise to anyone that marketing is continuing to evolve at an exciting -but alarming- rate. As such, brand owners like myself are managing teams with far more diverse skillsets than when we first started. Everything has increased in complexity. Read on:
Employee Spotlight – Samantha Gray
Get to know our Associate Director, Samantha Gray! Having initially worked WorkReduce as a side-hustle to her day-time digital marketing role, we’re very excited that Samantha quickly made the switch to joining us full-time! A born and raised Hoosier living on the west side of Indianapolis with her husband, two daughters, two dogs, their feisty cat, and, of course, their fish, Benny. Samantha shares how her previous agency and brand-side experience shapes how she approaches her WorkReduce account work. How she keeps her knowledge base current. And why her proudest career achievement was the 100th running of the Indianapolis 500. Read on:
WorkReduce Adds Heidi Browning and Rishad Tobaccowala to Board of Directors and Appoints Senior Leaders From Google and Accenture to Executive Team
BOSTON (PRWEB) September 22, 2021 — WorkReduce Inc, a data-driven platform for marketing staff augmentation and services, today announced several key appointments to its board and executive team. Heidi Browning, senior executive vice president and chief marketing officer at the National Hockey League (NHL) and Rishad Tobacccowala, author and senior advisor to the Publicis Groupe, and John Durham, CEO of Catalyst SF, have joined the board of directors. Michael Haight and Adam Warburton have joined the executive team in the roles of Senior Vice President of Client Success and Vice President of Talent Acquisition, respectively. Read on for full press release details.
Employee Spotlight – Neil Keefe
Get to know our Paid Social Strategist – Neil Keefe! As a paid social platform specialist at WorkReduce for the past 2 1/2 years, he brings a career of previous agency experience to his client work. Read on to learn about his thoughts on the rise of ‘newer’ social media platforms and why human input will always bring out the most on your paid social campaigns.
How to Maximize a Multi-Sourced Team: Integrating External Talent
Over the past 7 years, we’ve had the privilege of onboarding and integrating hundreds of elite WorkReduce team members onto brand and agency media teams as external talent. In this article, we outline the best practices to integrate external talent within your team. The summary is simple, but the devil is in the details: treat external team members just like internal. Read on for the pitfalls and traps to avoid.
Getting Hired At WorkReduce: What to Expect
Thank you for considering a career with WorkReduce! Our Talent Team want to make sure you ace your interview with us, and that you have the tools to feel confident and comfortable through the whole process. To assess each candidate fairly, we have an in-house process that our interviewers follow, so this article is to provide you with as much detail into that process so you understand what is being evaluated at each step so you can prepare accordingly.
Employee Spotlight – Kelly White
Get to know our Associate Director of Client Success, Kelly White! After 10 years in digital advertising and developing the patience of a saint by coaching kids, her talents are put to great use as one of our Client Success superstars. Hailing from Chicago, moonlighting in Cali and now residing in NYC she offsets her workload with yoga, meditation, and British crime dramas. Read on!
Hacking In-house Marketing Efficiencies Through Effective Division of Labor
Marketing has increasingly become a technical specialty. Beyond our traditional digital channels, TV is now connected and Outdoor is also digital. And thanks to the Covid era more consumers are online than ever before. Marketing has evolved from suiting a predominantly qualitative skillset (social and behavioral understanding, creative and strategic mindset) to include functions requiring greater quantitative abilities than ever before (the use of technology, analytics, automation, and integration). Which means, if marketing teams want to remain innovative and function optimally, they need to divide their tasks purposefully to qualitative and quantitative team members. Read on!
The Disruptor Series Podcast: Brian Dolan is Disrupting the Workforce -Ep85
In early July 2021, Brian Dolan joined The Disruptor Series podcast hosts Rob Schwartz (CEO, TBWAChiatDay, NY) and Strategy Director, Asha Davis to discuss how the pandemic has changed the way we work forever and why that’s a good thing for the advertising industry. “At a senior executive level, the [advertising] talent pipeline has been starved for decades of diverse talent. And probably a lot of diverse talent has been squeezed out of it so there’s a whole opportunity for the industry to get better on that front.” –Brian Dolan, WorkReduce. Read on:
Employee Spotlight – Alice Garrison
Get to know our brand Sales Director, Alice Garrison! This Georgia native is a lover of travel, adventure, cheese and mimosas. This makes her the ultimate consumer so it comes as no surprise that Alice has helped big brands cover their programmatic needs for most of her career. The best advice she was ever given was: Find a career that you love so work never feels like “work”. And that’s how we all roll at WorkReduce! Read on!
