Tell us a little about yourself!
I’m a born and raised Hoosier living on the west side of Indianapolis with my husband, two daughters, two dogs, our feisty cat, and, of course, our fish, Benny. Outside of my real-life circus at home, I’m a digital marketer with almost a decade of experience in helping brands maximize their digital footprint through paid media.
Prior to WorkReduce, I’ve worked in industries ranging from sports, to non-profits, to healthcare helping to manage the strategic planning, implementation, and reporting for multiple digital marketing mediums.
You recently moved from working for WorkReduce as your side-hustle, to becoming a full-time employee of the company. Tell us about your career journey and why you chose WorkReduce?
Moving from part-time to full-time was an easy decision. Once I learned not only how great the people are, but how fun and expansive the work is, I was all in!
I’ve always said that I never want to be the smartest person in the room, and the WorkReduce team truly delivers on digital marketing expertise.
What’s your role at WorkReduce?
In my role as Associate Director, I have the opportunity to help our clients maximize brand reputation via their digital footprint. This is currently focused on consulting our clients on social advertising best practices, extending platform knowledge, providing insight for paid social campaign structure, and assisting on development of robust campaign reporting.
How do you explain to your mom what you do for a job?
“Mom, you know those ads you see when you’re scrolling Facebook and Instagram that show all of your favorite things to do, places to shop, and places to eat…there is someone behind a computer screen doing that. And that’s me.”
How has your experience working for digital agencies and running marketing teams on the brand side helped your work at WorkReduce?
Working on the brand side has absolutely helped me understand what a brand needs from their agency partner. I’ve worked with good agencies and bad agencies, and it always boils down to communication and setting clear expectations. I understand the value that brands see in working with agencies. But I can also relate firsthand to when that’s not delivered in the way it was initially communicated.
In-person industry conferences are a great way to network and up level your knowledge base, and it looks like you were an avid event attendee in the before-days. 😉 How have you kept current with digital marketing over the past couple of years?
The pursuit of knowledge is what keeps us digital marketers relevant so I always make sure to do what I can to take advantage of tools around me from all sides of business. For instance, The Trade Desk is offering their certifications for free through the end of the year. Why not brush up on some programmatic knowledge?
Other fun tools include the podcast, ‘How I Built This’ with Guy Raz, ‘Daily Carnage’ (the email and the FB group, duh), local agency newsletters, Hubspot and Saleforce educational content, and our WorkReduce teammates! Talking to the marketers around you about their troubles and triumphs always proves to be a learning moment of some kind. Happy learning!
What’s your proudest career moment?
The 100th running of the Indianapolis 500. WOWOWOW. Whether you’re a race fan or not, being a part of the marketing initiative and community engagement for truly the greatest spectacle in racing (or sports, in general). It was an event I will never forget.
I had been to every Indy 500 since I was 13 years old so being able to contribute to the success of such a monumental race (and a true sell-out!) was a super proud moment for me.
What’s the craziest job you’ve done before, and what did it teach you?
Two words. Black Friday. One more word. Retail.
I survived to tell the tale but, boy, did it teach me patience. Patience with coworkers. Patience with clients. Patience with my family whom I had to ditch to work my crazy management shifts. I don’t regret it, but man, I’m glad that season of my life is in the past.
What’s the best piece of advice you’ve been given?
Never be the smartest person in the room.