Tell us a little about yourself!
I live in New Hampshire with my husband, our two little boys, a giant Bernese Mountain Dog, and a senile Boston Terrier. We love anything and everything that gets us outdoors. We recently took our eldest son snow tubing for the first time – I’m not sure who had more fun, me or my son .. okay it was me, definitely me.
What’s your role at WorkReduce?
I’m currently a Manager at WorkReduce, where I work with clients in roles ranging from Social Associate to Social Lead, depending on our Client’s individual needs.
How do you explain to your Mom what you do for a job?
When I attended Miami University (#loveandhonor), and my mother would tell people that I go there, they would immediately start talking about how nice the weather must be “and the beaches” …she never corrected them. I take the same approach here, I explain to her what I do, but I think she tells people I play on “The Facebook” all day.
How does your work impact our business and our client’s businesses?
I like to think I make life easier for everyone! I truly enjoy being helpful and a source of relief for our clients. Sometimes, when we are brought onto new accounts, and it’s trial by fire, we need to get up to speed quickly, and get to work. I pride myself on being a quick study and bringing a calm and professional demeanor to all accounts.
How did your 4½ yrs at Herald-Tribune Media Group help shape your digital advertising career?
I loved my time at the Herald, it was honestly so much fun to work there! The Herald was purchased by GateHouse during my time there, which was how we started working with ThriveHive, and was my introduction into the digital media space.
I also had one of the best bosses/mentors during my time at the Herald, and I learned so much from her. She was a consummate professional. She was so bright and savvy and was one step ahead at all times. She was also an Excel wizard which introduced me to the mind-bending world of pivot tables, and vlookups.
You have the perfect endorsement on LinkedIn, describing you as “Grace under pressure”. What’s your secret to stress management in digital advertising?
I remember being a kid and having to stick those sticky black letters across my tri-fold project poster board, while my two younger brothers ran around the kitchen table screaming and yelling. I had to get it just right, so my focus amidst chaos began there.
I’ve always thrived under pressure –the busier the better. When you’re busy, you have no room for mistakes, you need to be efficient and accurate. I think the key in the digital advertising space is to trust your instinct and to learn from those around you. It’s the right industry for the constantly curious of this world. It’s an ever-evolving space, and the more you know, the more confident and powerful you are.
What’s the craziest job you’ve done before, and what did it teach you?
At the Herald, we did a lot of fundraising events, and somehow, I always ended up in a costume. I have been a hot dog, Ms. Claus, Elf on the Shelf, to name just a few. It taught me to just go with the flow and that it’s always important to enjoy what you do.
What’s the best piece of advice you’ve been given?
I’m not sure if it’s advice, but I was once told that the days are long but the years are short. That’s what drives me to be efficient and thorough at work. A work–life balance is so incredibly important to me, and one of the best perks of WorkReduce is that the company understands and encourages the same.