Strong Brand-Direct Demand for Locally Outsourced Media Buying, Data and Analytics Talent Accelerates for H2 2020 and Beyond
BOSTON –WorkReduce Inc, a data-driven platform for locally-sourced specialist media talent, experienced strong growth and momentum in the second half of 2020 as record levels of brands sought more efficient ways to fill critical media-specialist roles.
The ad industry stalled for several months in light of the pandemic but as budgets and campaigns resumed at the beginning of H2, WorkReduce saw more than 56% increase in new brands signing on for media staff augmentation and support. Soon after, global holding companies and top independent agencies also increased activity, using WorkReduce to source specialist teams to run campaigns following lay-offs and furloughs.
A recent Forrester study predicts that agencies will shed 52,000 jobs in 2021 as they increase their investment in AI and automation to handle a greater range of tasks. With leaner budgets and smaller teams, these organizations are increasingly looking to models, like WorkReduce’s, that offer fast, flexible, multi-sourced specialist staff augmentation and expert consulting.
“The pandemic really put the squeeze on brands and agencies to find even more flexible ways to maintain their business growth efficiently,” said WorkReduce CEO Brian Dolan. “They turned to us to supplement their leaner media teams quickly with specialist off-the-book talent who were trained, used to working remotely and ready to make an immediate impact. Although many media specialists in the market saw themselves out of jobs, we were able to bring them onboard and grow our team with more top talent. As such we experienced a 27 percent team growth in 2020 to keep up with demand.”
Other notable company milestones included the launch of WorkReduce Service Desk, a popular new offering providing brands and agencies with flexible, on-demand media buying, analytics and creative services support, at a time in which it is more important than ever for these organizations to ensure they are streamlining operations without sacrificing performance. The new white glove service has completed more than 440 ticket requests since its mid-year launch.
At the core of WorkReduce’s success is the company’s unwavering mission to support its exceptional people. Throughout 2020, WorkReduce continued to invest in professional and personal development, opportunity access, diversity, inclusivity and innovation.
An extension of this mission has been WorkReduce’s world class training WorkSkills program as part of its commitment to finding, nurturing and retaining the most experienced media specialist team in the U.S.
This employee-investment program offers employees paid opportunities to advance their careers, up-skill and add desirable platform certifications including Amazon Advertising, Google Marketing Platform, HubSpot marketing Platform and Trade Desk. Importantly, the program provided the team a chance to maintain paid working hours when client hours declined on accounts due to Covid or simply as a result of seasonal or holiday-related down-time.