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Improve your workforce planning with the latest media industry trends, ideas, and thinking

Why You Should Outsource Your Ad Operations

Whether your existing ad operations team has hit capacity or you’re just looking to increase campaign performance or cost efficiencies – outsourcing your ad operations is a proven way to achieve them all. As brands continue the shift towards a digital-first approach to marketing, the importance of the Ad Operations team has continued to grow, and their technical skillset has continued to expand. In the fast-paced, critical role tasked with accurate and on-time delivery, a real AdOps unicorn requires a strong technical, analytical and operational skillset alongside excellent communication skills for interfacing across multiple teams and partners. Read on!

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Employee Spotlight – Chandy Hylton

Get to know our favorite over-achiever, Senior Manager Chandy Hylton! Find out what drives this life-learner to continue to expand her knowledge base with MBA and PhD credentials, and how it has shaped her work in digital media. We also asked her to share what agencies and brands can learn from each other, read on!

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How Social Media Monitoring Impacts Customer Experience (CX)

Many brands merely consider social media as another marketing channel to ‘talk at’ customers. Rather, they should be grasping the opportunity to engage with them in a dialogue, to answer simple questions, to direct them to the correct response channel if needed, and to build a community where their brand becomes part of the fabric of their customer’s everyday lives.

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Employee Spotlight – Eric Peters

Get to know WorkReduce Data Analyst, Eric Peters! He’s not your typical data-nerd. With a degree in mathematics and theatre, and a background performing on Broadway, his love for storytelling extends to his passion for advertising success, data visualization and analytics. Read on!

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Employee Spotlight – Julie Haase

Get to know WorkReduce Manager, blog contributor and social media specialist, Julie Haase! We asked Julie about herself, how her role at WorkReduce helps clients to grow faster, and how she earned the reputation of always having “grace under pressure”. Read on!

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How to Plan A Paid Social Media Campaign

It’s no secret that social media is an effective and engaging marketing channel for brands to reach and influence consumers. Whether you’re planning on adding social media advertising to build awareness, piggy-backing on social Influencers to build brand trust, or promoting a post to build loyalty, consider these basics before committing budgets.

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Benefits of WorkReduce Talent vs. Independent Freelancers

What are the differences between hiring WorkReduce talent versus an independent freelancer? -there are a lot. Although we’re huge supporters of all independent freelancers and contractors we bring more to the table for both the talent and the client. We’ve summarized the differences between working with WorkReduce vs. Independent Freelancer, and have included the benefits of working with us.

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Announcing: WorkReduce Gives Back

At WorkReduce, we hire exceptional talent. And we believe that exceptional talent is found in people who have a strong educational foundation, a passion for continued learning, and the discipline to bring their best to work each day. That’s why I’m pleased to announce a new program, WorkReduce Gives Back, where we donate a portion of our customer billings to support education through DonorsChoose.org.

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WorkReduce provides staff augmentation, managed services, and expert consulting so your digital media team can staff up fast.

Don’t sweat the small stuff. Our advertising support specialists have got you covered. 

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