Tell us a little about yourself! 

I’m a born and raised San Diegan! Outside of work, I like to spend my time exploring the world and traveling as much as possible, when possible. Some of my hobbies are spending time outdoors in nature, hiking or camping.  I’m also a dog mom and run a doggy day care in my spare time. I believe in giving back to the community and volunteer where I can for organizations such as Habitat for Humanity. I also study aromatherapy and have a lifestyle blog that I’m continuing to develop.  

What’s your role at WorkReduce?

I’m the Associate Director, Ad Operations and have been working in all thing’s media technology and ad ops for over 6 years. My job involves consulting clients on best practices to improve and create efficient processes in ad ops workflows, site tagging, and campaign and trafficking across multiple digital platforms. It also involves providing POVS and vetting out different ad verification or measurement tools that can be utilized to track, measure, and/or improve campaign performance goals.  

How do you explain to your mom what you do for a job? 

I work on the computer and I’m spending most of my time on the internet pretty much every day. That’s about it.  

How does your work impact our business and/or our client’s businesses? 

My role bridges the gaps between digital media planning and analytics teams and provides expert knowledge on media technology and ad operations which can be a difficult position to fill. This makes my role very impactful at WorkReduce because I can provide a wide array of support in all things ad ops.  

You have an incredible digital agency background in Ad Operations, Digital Campaign Management and Media Technology – from Dentsu to Kinesso – how does that experience influence how you work at WorkReduce? 

I’ve been exposed to almost every part of digital marketing and advertising that you can think of! I believe this influences the way I work at WorkReduce because I’ve learned to be nimble and I’m able to wear many different hats to provide support and solutions where needed from day one.  

It takes nerves of steel and a process-driven mindset to be great at Ad Operations. Why AdOps? – did you choose it, or did it choose you? 

Ad Ops 100% chose me and I chose it. I was actually pursuing a career in music management and it evolved because I was consistently being exposed to digital platforms. I was recommended a digital marketing assistant role by a former colleague and transitioned to digital marketing. Less than three months in, the ad ops person left the company and this is how ad ops chose me!

It was the start to my career which became one of my long-lasting passions. The reason I chose ad ops is that it fascinated me to see what digital technology can do, how data can become actionable insights, and how digital marketers are able to use this information to support businesses and create growth. Working in ad ops is like solving a puzzle and providing a solution to the problem. It’s fun! 

Brands and agencies don’t win awards for their ad operations – and yet, a campaign can’t function properly without it. What part of ad operations do you think is the unsung hero of digital advertising?  

Great question! I would say all of ad ops is the unsung hero – there’s a lot of ‘behind the scenes’ work that is done from providing site tagging strategies, to doing research on different digital technology tools, and lastly, managing and executing ad operation workflows seamlessly and efficiently. I believe this type of work is the bread and butter to digital activation. Without ad ops, campaigns simply wouldn’t launch effectively. 😊  

What’s the craziest job you’ve done before, and what did it teach you? 

The craziest job I’ve done is not in ad ops, but doing volunteer work with a team of nurses and EMT’s in a harm reduction unit at music festivals. I didn’t know what it consisted of at first, but because I shifted out of music and into an ad ops role, I wanted to somehow continue to be involved in the music world.

Needless to say, I learned basic CPR, how to dress wounds, and really hone in on medical which I would have never thought I would do. This experience taught to be a strong advocate in spreading mental health awareness, live a work/life balance, and build a continued passion in the health and wellness space (hence my lifestyle blog and aromatherapy passion projects). As much as I like helping people online through ads, I also like helping people in real life.  

What’s the best piece of advice you’ve been given? 

Don’t be afraid to get out of your comfort zone! Take the leap to learn something new when the opportunities present itself. When we are learning, we are also growing. 

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